About

I grew up watching my grandpa run a ranch in Wyoming. He wasn't just a rancher — he was the blacksmith, the mechanic, the businessman, and the marketer. Whatever the work required, he did it. That's where I first learned how businesses actually succeed: not through any single skill, but through judgment, adaptability, and follow-through.

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I've owned and run businesses. I've felt the pressure of hard decisions and lived with their outcomes. That experience shapes how I work with clients — not as someone who observes from a distance and hands over a report, but as someone who understands what it actually takes to lead an organization through complexity and come out the other side with something worth keeping.

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I started Blacksmith Strategy because I believe the best thing an outside advisor can offer isn't a framework — it's honesty. A clear read of what's working, what isn't, and what needs to change. The kind of perspective that's hard to get from inside the building.

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The name is intentional. Good strategy, like good metalwork, takes time, pressure, and skill. The goal isn't to make something that looks right. It's to make something that holds.