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Forging Clarity: Why Legacy Companies Must Define Their Brand and Build a Communication Strategy
Introduction There are hundreds of companies across North America with decades of success behind them—generational businesses, deeply...

Dean Simmons
Mar 163 min read
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Brand Is the Strategy: How World-Class Companies Build Both in Tandem
If you read our last post on the inseparability of business and brand strategy, you know where we stand: they aren’t separate...

Dean Simmons
Dec 15, 20243 min read
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Forged Together: Why Business Strategy and Brand Strategy Are Inseparable
When I was in business school, I sat through a lecture where a well-meaning professor declared that business strategy and brand strategy...

Dean Simmons
Dec 1, 20243 min read
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Strategy Is Neither a Plan Nor an Objective: Why Clarity in Motion Defines the Best Companies
Introduction In executive settings, few terms are as frequently overused as strategy . For many organizations, strategy has become a...

Dean Simmons
Jul 15, 20233 min read
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